Google Business & Analytics

As a small business owner, establishing a Google Business page and integrating Google Analytics into your website can provide significant benefits. 

Firstly, creating a Google Business page can enhance your online visibility and reach a wider audience, leading to increased website traffic and customer engagement. 

Secondly, having a verified Google Business page can improve your local search ranking, making it easier for customers to find you in local searches.

Thirdly, showcasing accurate business information, customer reviews, and ratings can instil trust and credibility in potential customers.

Fourthly, integrating Google Analytics can provide valuable insights into your website traffic, user behaviour, and demographic information, helping you make data-driven decisions and optimise your online presence.

Finally, a well-optimized Google Business page, combined with the effective use of Google Analytics, can lead to increased conversion rates by tracking user interactions, identifying bottlenecks in the user journey, and making improvements to maximise conversions. 

In summary, small businesses can gain a significant advantage by utilising these tools to attract more customers and increase their online presence.