Meta Business

Both tools offer a range of benefits for businesses, including managing their social media presence more effectively, tracking engagement metrics, and creating and managing advertising campaigns. However, the choice between the two will depend on the business's specific needs.

Here are the step-by-step guides for setting up both;

Meta Business Suite

To start on Facebook Page Meta Business Suite, you must have a Facebook account and a Facebook Business Page. Once you have those, follow these steps:

  1. Log in to your Facebook account.
  2. Go to your Facebook Business Page.
  3. Click on "Business Suite" in the menu on the left-hand side and switch into your Business Page profile.

To schedule posts using Meta Business Suite, follow these steps:

  1. From the Business Suite dashboard, click on "Create Post" in the top right corner.
  2. Choose the type of post you want to create: "Post," "Event," or "Offer."
  3. Add your post content, including text, images, and links.
  4. Choose the date and time you want the post to be published.
  5. Click "Schedule."

To link your Instagram Business Page to your Meta Business Suite, follow these steps:

  1. From the Business Suite dashboard, click on "Instagram" in the menu on the left-hand side.
  2. Click on "Connect Instagram Account."
  3. Enter your Instagram username and password.
  4. Click "Log in."
  5. Choose the Instagram account you want to connect to your Facebook Page.
  6. Click "Connect."

To set up Inbox Automation using Meta Business Suite, follow these steps:

  1. From the Business Suite dashboard, click on "Inbox" in the menu on the left-hand side.
  2. Click on "Automated Responses."
  3. Choose the type of automation you want to set up: "Away Message," "Instant Reply," or "Saved Replies."
  4. Add your message content.
  5. Choose when you want the message to be sent.
  6. Click "Save."

To add other users to your Facebook Page using Meta Business Suite, follow these steps:

  1. From the Business Suite dashboard, click on "Settings" in the menu on the left-hand side.
  2. Click on "People" in the submenu.
  3. Click on "Add People."
  4. Enter the email address of the person you want to add.
  5. Choose their role: "Admin" or "Editor."
  6. Click "Add."

For further assistance, you can refer to the Facebook Business Help Center: https://www.facebook.com/business/help.

Meta Business Manager

Here's a step-by-step guide to get started on Meta Business Manager:

  1. Go to business.facebook.com and click on "Create Account."
  2. Enter your business name and email address, and follow the prompts to complete account setup.

Setting up your Business Manager:

  • Use your Facebook Page as the primary page, and provide business details such as business name, address, phone number, and website.
  • Add your Instagram account to Business Manager by clicking on "Instagram Accounts" and following the prompts (you will need the Instagram @handle and password to complete this task).
  • Manage Audiences for ad targeting by clicking on "Audiences" and selecting the type of audience you want to create (custom, lookalike, saved, etc.).
  • Verify your business website domain using DNS settings to ensure that your ads are shown to the right people.
  • Add business partners to the account by clicking on "Business Settings," then "Partners," and following the instructions.
  • Run ad campaigns using Ads Manager by clicking on "Ads Manager" and creating a campaign using the provided tools.

Creating a custom audience from a CSV:

  1. Click on "Audiences" and select "Create Audience."
  2. Choose "Custom Audience" and select "Customer List."
  3. Upload your CSV file and follow the prompts to create your custom audience.

Account verification:

Meta requires businesses to verify their account to ensure security and prevent fraud. To verify your account, follow the prompts provided on the Business Manager dashboard.

Creating a pixel:

A pixel is a snippet of code that tracks website activity and helps with ad targeting. To create a pixel, click on "Pixels" and follow the prompts provided.

Business Manager security:

Business Manager secures your business assets by allowing you to assign roles and permissions to team members, and by providing access controls and security features.

For further assistance, refer to the Facebook Business Help Center: https://www.facebook.com/business/help