Having your own domain name makes your business look professional, gives you control over your website and email addresses, makes it easier for customers to find you online, and is essential for establishing and growing your online presence

Using a business domain for email addresses makes a company look more professional, helps customers remember the email address, and gives the business control over its email addresses, which is important for consistency even if changing internet service providers.

A mobile-first website for a small business is essential as it provides the opportunity to reach a wider audience, establish credibility, and build trust in today's digital age, ultimately generating enquiries and starting conversations with new clients

With over 85% of Australian, Small business owners should be using Messenger as a strategy to start conversations that convert into clients, and also as live chat on their website to engage with search traffic

It is important for a business to use an email delivery platform to receive enquiry emails from its website and messenger chatbot because it helps to communicate using an auto-responder with potential customers, increase customer satisfaction, and generate leads.

Using web-friendly graphics on a business website is important for faster loading speed, better user experience, and improved SEO, and using an online tool like Canva allows businesses to create graphics quickly and for free.

Besides increasing engagement, using a video hosting service such as YouTube or Vimeo is important for businesses to efficiently handle large bandwidth requirements, save hosting space, offer analytics and ensure compatibility with all devices and browsers.

Writers block affects everyone, so using AI tools for their website and social content not only save times, it can improve the quality of their content, and increase their online presence and is a great tool for finding out the answers to general queries

Small business owners should have a Facebook business page because it's a low-cost and effective way to reach a large audience, engage with customers, promote their brand, and drive traffic to their website.

Meta Business Manager helps manage and secure your branded social media assets because it simplifies complex tasks and provides valuable insights and analytics to streamline operations, increase productivity, and drive growth.

A Google Business Page and Google Analytics account will help increase online visibility, collect reviews, track website traffic and user behaviour, and make informed decisions to improve their business performance.

Having a LinkedIn Business Page allows small businesses to establish a professional online presence, showcase your services, share your experience, start direct conversations and connect with potential customers and partners